Social Media Manager

Rafay Khan

I write the captions, design the graphics, edit the video and keep the content calendar moving. Hands-on social media for brands, with AI tools used to work faster and a human edit on everything.

Email me See results LinkedIn

What I do

Work samples across social content, graphics, video and paid social.

Copy & captions

Organic social copy, LinkedIn posts, campaign copy and SEO blog articles in a consistent brand voice.

Graphics & templates

Branded covers, banners and post designs in Canva, built to stay visually consistent.

Short-form video

Reels and short clips from raw footage to final cut, including AI-generated video.

Scheduling & tracking

Planning and publishing with Metricool, Buffer and Meta Business Suite, then reading Insights to decide what to post next.

Real results

Figures taken directly from the Meta Business Suite Insights screenshots below.

20,343

views across Instagram and Facebook

73.7%

of views came from non-followers

50.6%

of views driven by Reels

3,691

total followers

696

interactions, 53.3% from non-followers

186

accounts engaged

1,004

profile visits

Insights screenshots

Profile and followers

Meta Insights: interactions breakdown — Interactions

Meta Insights: views by content type — Views

Real content calendars

My workflow: plan formats, hooks, briefs, hashtags and creative direction in Google Sheets, then schedule and publish in Buffer and Metricool.

1. Planning in Google Sheets

Google Sheets content calendar — Content calendar: format, post idea and caption for each day, with SEO keywords alongside

Post details sheet: heading, subtitle, brief, hashtags and creative direction per post

2. Scheduling in Buffer and Metricool

Buffer publishing calendar — Buffer: Instagram, X and YouTube posts scheduled through the month

Metricool planning calendar — Metricool: Facebook, Instagram, Pinterest and YouTube posts, including topical days

Paid social: Meta Ads results

Results from three recruitment ad campaigns on Facebook, Instagram and Messenger. Campaign names, spend, budget, people, ad designs, dates and company details are hidden for confidentiality.

Campaign 1

75 messaging conversations · Rs4.32 each · 1.9K views · 5.40% link CTR

Campaign 1 insights — Engagement, audience and placements

Campaign 2

202 messaging conversations · Rs2.66 each · 3.5K views · 6.77% link CTR

Campaign 2 insights — Engagement, audience and placements

Campaign 3

75 messaging conversations · Rs4.51 each · 2.2K views · 3.54% link CTR

Campaign 3 insights — Engagement, audience and placements

Concept project: a fictional law firm

Sample work for "Hartwell & Reyes Law", a made-up family law firm, to show how I plan and write for a law-firm client.

Concept project. The firm, attorneys and details are fictional and none of this is real client work. Posts are general information, not legal advice.

Sample posts

Meet the attorney: Dana Hartwell

Attorney spotlight

Fifteen years helping families through the hardest conversations. Dana believes good legal advice starts with listening. Say hello and learn how she works. Link in bio.

3 questions to ask before you hire a family lawyer

Educational carousel

Choosing a lawyer is personal. Swipe for three questions worth asking at your first consultation. Save this for later.

Giving back this Saturday

Community involvement

Our team spent the morning volunteering at a local food drive. Proud to support the neighbours we serve.

One-week content calendar

Day	Platform	Content	Assets needed	Status
Mon	Instagram	Attorney spotlight	Headshot, short bio	Approved
Tue	LinkedIn	Blog repurposed into a post	Blog link	Scheduled
Wed	Instagram	Educational carousel	Canva template	In design
Thu	Facebook	Community involvement	Event photos from client	Waiting on assets
Fri	Instagram Reel	Quick FAQ clip	Short video	Draft

Ad copy variations

VERSION A: DIRECT

Facing a family law matter? Talk to a team that listens first. Book a consultation today.

VERSION B: REASSURING

You don't have to figure this out alone. Start with a calm, confidential conversation.

VERSION C: QUESTION

Not sure what your next step is? Get clear answers at your first consultation.

Graphics and brand identity

Freelance graphic design work: brand kits with logo applications and packaging and merchandise mockups.

Morph Digital brand kit

Logo

T-shirt mockup

Morph Digital business card mockup — Business card mockup

Mug mockup

Helmet mockup

Bottle mockup

Snacko Fast Food brand kit

Logo on brand colours and palette

Snacko Fast Food pizza box mockup — Pizza box and packaging mockups

Snacko Fast Food cups and burger box mockups — Cups, burger box and pattern

Video and animation

Short-form and motion work. Tap play on any video.

Vertical (Reels and Shorts format)

3D character animation: warehouse scene (0:44)

3D character animation: storefront scene (0:43)

Motion graphic: “Your business is invisible online?” (1:05)

Widescreen

Motion intro: AI assistants and local search (1:13)

Motion graphic: SEO and online visibility (0:54)

Product video: Solarex Energy battery (0:41)

Blog articles

9 published articles as a content writer for GCCTVMS, covering CCTV systems, security solutions and surveillance technology, written with SEO in mind. See my author page.

Newsletter. I also write a LinkedIn newsletter about AI and technology. Subscribe on LinkedIn.